We are interested in Marketing as a discipline because we are interested in people, their decision
making logic and its crucial impact on society. We side with Philip Kotler when it comes to a
“The organization’s marketing task is to determine the needs, wants and interests of target markets
and to achieve the desired results more effectively and efficiently than competitors, in a way that
preserves or enhances the consumer’s or society’s well-being.” Philip Kotler
Furthermore, marketing is an indispensable component of any business and as a core and crucial
activity will continue to demand attention, care and creativity in the future.
From a technological standpoint we are living at a day and age that enough data has just become
available to try to innovate on marketing approaches and strategy. This makes presence in this field
even more exciting.
The mission of computer science in our view is to reach intelligence and really be able to apply it on
multiple fronts. One exciting field with a huge practical demand is marketing. Artificial Intelligent in
marketing will soon be responsible to reduce costs and increase relevance of marketing activities
Additionally, it is inspirational to closely observe how neuro-science and computer science are on
converging paths when it comes to our understanding and advancements in AI. Marketing is the
excellent playing field to understand and improve Artificial intelligence further.