Mission:

We come from an interest in science of marketing and science of data and have set it our mission to

fuse the two. (Marketing-Science + Data-Science = Sentientic)

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A company in our view is a group of people. A great company comes to existence when this group

can not only work best together but enjoy doing so. It is a chance to be meaningful, impactful and

legacy oriented and thereby happy while we live. It is like a little country with a governance system

that is structured in a more advanced way than the current governments. It is a progressive and

experimental, it is learning constantly and self-correcting.

Building that organization is fun and a life’s-work but it is a mission which can give more meaning to

life as its goal is to improve life’s quality for us as individuals, for us as a company, for us as a society

and for us as the world.

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We are and are looking for people who have the below qualities in general:

  • High Energy
  • Uncompromising Integrity
  • High Intelligence
  • High Clarity of Mission

In addition to the above, here is a summary of our other core values:

  • Family first but then work, work and work because our work here matters, it is fun and it facilitates growth.
  • Trust & Respect
  • Teamwork
  • Flexibility
  • Innovation
  • Global Citizenship
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We are interested in Marketing as a discipline because we are interested in people, their decision

making logic and its crucial impact on society. We side with Philip Kotler when it comes to a

definition:

The organization’s marketing task is to determine the needs, wants and interests of target markets

and to achieve the desired results more effectively and efficiently than competitors, in a way that

preserves or enhances the consumer’s or society’s well-being.” Philip Kotler

Furthermore, marketing is an indispensable component of any business and as a core and crucial

activity will continue to demand attention, care and creativity in the future.

From a technological standpoint we are living at a day and age that enough data has just become

available to try to innovate on marketing approaches and strategy. This makes presence in this field

even more exciting.

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The mission of computer science in our view is to reach intelligence and really be able to apply it on

multiple fronts. One exciting field with a huge practical demand is marketing. Artificial Intelligent in

marketing will soon be responsible to reduce costs and increase relevance of marketing activities

greatly.

Additionally, it is inspirational to closely observe how neuro-science and computer science are on

converging paths when it comes to our understanding and advancements in AI. Marketing is the

excellent playing field to understand and improve Artificial intelligence further.